Key facts
- Affina’s last known valuation is $14.0M (Mar 2025).
- It has raised $2.3M across 1 recorded rounds; the latest was Seed Round ($2.3M) in Mar 2025.
- Affina has filed 1 Form D with the SEC, most recently Apr 2025 ($2.3M sold to 50 investors).
- Status: Privately Held (backing).
- ·Post-money valuations for all 1 rounds
- ·Watchlist + deal alerts for Affina
Funding rounds
1 roundsAbout Affina
Operator of white-labeled loyalty and audience engagement platform intended for the purpose of facilitating consumer incentive programs and generating revenue from third-party merchant partnerships. The company's platform integrates card-linked offer technology with a network of merchant partners, interactive incentive mechanics including digital trivia and real-time attendance tracking, and artificial intelligence-based data analytics for customer segmentation, while providing end-to-end managed services for program operations and system integration, enabling sports organizations and retail brands to generate revenue from audience participation and increase customer retention through automated reward delivery.
- Sector
- Business Products and Services (B2B)
- HQ
- Boston, MA, United States
- Founded
- 2025
- Website
- affinaloyalty.com/
- Ownership
- Privately Held (backing)
Affina doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Affina shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Affina in its N-PORT filings yet. We sweep new filings monthly.