Key facts
- It has raised $150K; the latest was Angel (individual) ($150K) in Sep 2025.
- Choose It Right has filed 2 Form Ds with the SEC, most recently Aug 2016 ($25K sold to 3 investors).
- Status: Privately Held (backing).
- ·Watchlist + deal alerts for Choose It Right
- ·The full record, as it builds
Funding rounds
No funding rounds for Choose It Right are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Choose It Right
Developer of a college search and selection platform designed to guide students and families in making informed, financially sound decisions about higher education. The company offers a personalized college-matching service through its proprietary Smart College Report, enabling customers to save time, reduce financial risk and identify suitable fit colleges based on academic, athletic and personal preferences.
- Sector
- Consumer Products and Services (B2C)
- HQ
- Creve Coeur, MO, United States
- Founded
- 2014
- Employees
- 2
- Website
- chooseitright.com/
- Ownership
- Privately Held (backing)
Choose It Right doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Choose It Right shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Choose It Right in its N-PORT filings yet. We sweep new filings monthly.