Key facts
as of Sep 2026- firmly’s last known valuation is $121.0M (Aug 2025).
- It has raised $20.4M; the latest was Accelerator/Incubator in Sep 2025.
- Notable investors include Alumni Ventures, FJ Labs, Realm Capital Ventures, Start Path, ARK Ventures (US) — 15 tracked in total.
- 1 institutional filer reports fund marks on firmly across 8 filings.
- Status: Privately Held (backing).
- ·The complete investor list — 15 names
- ·Watchlist + deal alerts for firmly
- ·The full record, as it builds
Recorded secondary trades
No secondary trades in firmly shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
1 filers · latest Apr 20261 SEC-registered fund reported 8 fair-value marks on firmly between Apr 2025 and Apr 2026. Filer-level marks and implied $/share are available to Pro members.
Funding rounds
No funding rounds for firmly are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About firmly
Developer of an online transactional platform designed to extend transactional reach beyond the retailer's website. The company offers personalized and secure checkout and a wide range of commerce services, including video, social, print media, publisher, messaging, and fan experience, enabling brands to acquire new customers and improve performance on direct response television, direct mailers, catalogers, ads, editorials, blogs, and articles.
- Sector
- Information Technology
- HQ
- Sammamish, WA, United States
- Founded
- 2019
- Employees
- 22
- Website
- firmly.ai/
- Ownership
- Privately Held (backing)