Key facts
- First Insight’s last known valuation is $59.0M (Mar 2015).
- It has raised $33.2M across 3 recorded rounds; the latest was Early Stage VC ($14.0M) in Feb 2015.
- Notable investors include Escalate Capital Partners, Updata Partners, Adams Capital Management, Hercules Capital (San Mateo), Idea Foundry.
- First Insight has filed 4 Form Ds with the SEC since 2011, most recently Mar 2015 ($14.0M sold to 1 investors).
- Status: Privately Held (backing).
- ·Post-money valuations for all 3 rounds
- ·The complete investor list — 5 names
- ·Watchlist + deal alerts for First Insight
Funding rounds
3 roundsAbout First Insight
Developer of an experience management platform designed to empower retailers and manufacturers to identify winning new products. The company's platform offers insight into consumer demand and optimal entry price points for new products and the information is delivered by applying predictive analytics models, enabling clients to increase full-price sales and improve gross margins with measurable gains and product development.
- Sector
- Information Technology
- HQ
- Wexford, PA, United States
- Founded
- 2007
- Employees
- 100
- Website
- firstinsight.com/
- Ownership
- Privately Held (backing)
First Insight doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in First Insight shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on First Insight in its N-PORT filings yet. We sweep new filings monthly.