Key facts
- Habit Factory’s last known valuation is $130.5M (Oct 2025).
- It has raised $51.0M; the latest was IPO in Dec 2025.
- Notable investors include Tech Incubator Program for Startup, KB Investment, Korea Development Bank, Smilegate Investment, Z Venture Capital — 20 tracked in total.
- Status: In IPO Registration.
- ·The complete investor list — 20 names
- ·Watchlist + deal alerts for Habit Factory
- ·The full record, as it builds
Funding rounds
No funding rounds for Habit Factory are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Habit Factory
Developer of an insurance analysis platform designed to search insurance policies using a phone number or credit card. The company's platform makes financial services more accessible to customers by analyzing their financial data and providing personalized information based on analysis, billing, and insurance recommendations, enabling users to make informed decisions.
- Sector
- Financial Services
- HQ
- Seoul, South Korea
- Founded
- 2015
- Employees
- 70
- Website
- habitfactory.co/
- Ownership
- In IPO Registration
Habit Factory doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Habit Factory shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Habit Factory in its N-PORT filings yet. We sweep new filings monthly.