Key facts
- Heatmap’s last known valuation is $17.0M (Apr 2024).
- It has raised $4.1M; the latest was Early Stage VC ($100K) in May 2025.
- Notable investors include Pari Passu Venture Partners, Hawke Ventures, Contrarian Thinking Capital, Andrew Haskins, El Cap Holdings — 11 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 11 names
- ·Watchlist + deal alerts for Heatmap
- ·The full record, as it builds
Funding rounds
No funding rounds for Heatmap are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Heatmap
Developer of a data insights platform designed for businesses to optimize their website. The company's platform edits content, and shows revenue, leads, average order value, conversion rate and any custom data filter needed for improving marketing strategy, enabling brands to improve their website's performance.
- Sector
- Information Technology
- HQ
- New York, NY, United States
- Founded
- 2023
- Employees
- 2
- Website
- heatmap.com/
- Ownership
- Privately Held (backing)
Heatmap doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Heatmap shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Heatmap in its N-PORT filings yet. We sweep new filings monthly.