Key facts
- It has raised $27.4M across 3 recorded rounds; the latest was Early Stage VC ($7.2M) in Jan 2021.
- Notable investors include Start Path, Great Oaks Venture Capital, FirstMark Capital, Contour Venture Partners, Astanor — 17 tracked in total.
- HowGood has filed 5 Form Ds with the SEC since 2012, most recently Jan 2021 ($7.2M sold to 14 investors).
- Status: Privately Held (backing).
- ·Post-money valuations for all 3 rounds
- ·The complete investor list — 17 names
- ·Watchlist + deal alerts for HowGood
Funding rounds
3 roundsAbout HowGood
Developer of a data platform and an independent research company intended to offer a database on food and personal care product sustainability. The company's software provides ingredient-level sustainability analysis, sustainability sales, product ratings, and sustainability attributes and assesses countable ingredients, chemicals, and materials, enabling brands, retailers, and investors to improve their environmental and social impact.
- Sector
- Business Products and Services (B2B)
- HQ
- Stone Ridge, NY, United States
- Founded
- 2007
- Employees
- 62
- Website
- howgood.com/
- Ownership
- Privately Held (backing)
HowGood doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in HowGood shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on HowGood in its N-PORT filings yet. We sweep new filings monthly.