Key facts
- Optimizely’s last known valuation is $1.2B (Sep 2018).
- It has raised $338.6M; the latest was PE Growth/Expansion in Feb 2025.
- Notable investors include Insight Partners (New York), Camford Capital, Section Partners, Sweet Farm Capital.
- Status: Privately Held (backing).
- ·The complete investor list — 4 names
- ·Watchlist + deal alerts for Optimizely
- ·The full record, as it builds
Funding rounds
No funding rounds for Optimizely are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Optimizely
Developer of web content management and digital experience software intended to serve clients across the United States. The company's platform combines content, commerce, multi-channel marketing, and predictive analytics in a single place to work on the full cycle for businesses, ensuring capabilities such as intelligent optimization, lead generation, conversion and repeat business with ease of use to its clients.
- Sector
- Information Technology
- HQ
- New York, NY, United States
- Founded
- 1994
- Employees
- 1,626
- Website
- optimizely.com/
- Ownership
- Privately Held (backing)
Optimizely doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Optimizely shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Optimizely in its N-PORT filings yet. We sweep new filings monthly.