Key facts
- Piano’s last known valuation is $435.0M (Feb 2025).
- It has raised $395.6M; the latest was PE Growth/Expansion ($120.0M) in Feb 2025.
- Notable investors include Ben Franklin Technology Partners of Southeastern Pennsylvania, Sixth Street Partners, Venture Capital Fund of America, Updata Partners, 3TS Capital Partners — 11 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 11 names
- ·Watchlist + deal alerts for Piano
- ·The full record, as it builds
Funding rounds
No funding rounds for Piano are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Piano
Developer of an audience management platform designed to understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The company's platform measures thousands of customer data points and acquires first-party data to engage users deeply and then serve relevant content and experiences based on their unique behaviors and profiles, enabling clients to achieve more scale, engagement, and revenue by expanding the lifecycle and value of every digital interaction.
- Sector
- Information Technology
- HQ
- Philadelphia, PA, United States
- Founded
- 2010
- Employees
- 570
- Website
- piano.io/
- Ownership
- Privately Held (backing)
Piano doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Piano shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Piano in its N-PORT filings yet. We sweep new filings monthly.