Key facts
- It has raised $6.2M; the latest was Seed Round ($4.5M) in May 2024.
- Notable investors include Plug and Play Tech Center, Creative Destruction Lab, University of Toronto, New Brunswick Innovation Foundation, East Valley Ventures — 11 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 11 names
- ·Watchlist + deal alerts for Potential
- ·The full record, as it builds
Funding rounds
No funding rounds for Potential are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Potential
Developer of an artificial intelligence-driven technology designed to improve the safety and performance of automobiles. The company's system is based on an AI-driven vehicle control system that acts as a connector between the driver and the vehicle, takes directions from the driver, and uses AI to proactively adjust the vehicle based on real-time data from the vehicle's dynamics and environment, enabling consumers with the latest electric control and sensing hardware to provide a level of driving capability, vehicle resilience, safety, comfort, and confidence.
- Sector
- Information Technology
- HQ
- Hanwell, Canada
- Founded
- 2018
- Employees
- 20
- Website
- potentialmotors.com/
- Ownership
- Privately Held (backing)
Potential doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Potential shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Potential in its N-PORT filings yet. We sweep new filings monthly.