Key facts
- It has raised $5.5M; the latest was Later Stage VC in Jul 2025.
- Notable investors include 1/0 Capital, Axispoint, David Sussman, Guy Story, Hari Ravichandran — 11 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 11 names
- ·Watchlist + deal alerts for Props
- ·The full record, as it builds
Funding rounds
No funding rounds for Props are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Props
Developer of a creator marketing platform designed to help in reaching authentic and independent storytellers. The company's platform offers features like sourcing, distributing, measuring and optimizing content made by real creators by removing friction, complexity, and guesswork, enabling brands to adapt and amplify campaigns intelligently by tracking the highest-performing creators, content format, and audience profiles.
- Sector
- Business Products and Services (B2B)
- HQ
- New York, NY, United States
- Founded
- 2015
- Employees
- 38
- Website
- props.co/
- Ownership
- Privately Held (backing)
Props doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Props shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Props in its N-PORT filings yet. We sweep new filings monthly.