Key facts
- Pure (Consumer Non-Durables)’s last known valuation is $48.9M.
- It has raised $26.3M; the latest was Later Stage VC ($19.8M) in Oct 2024.
- Notable investors include Mercia Ventures, Felix Capital, NVM Private Equity, Northern Venture Trust.
- Status: Privately Held (backing).
- ·The complete investor list — 4 names
- ·Watchlist + deal alerts for Pure (Consumer Non-Durables)
- ·The full record, as it builds
Funding rounds
No funding rounds for Pure (Consumer Non-Durables) are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Pure (Consumer Non-Durables)
Producer of pet food products intended to offer healthy and nutritious meals for pets. The company's products include dehydrated and freeze-dried pet food, which includes low-processed natural recipes for pets suffering from sensitivities and ailments, enabling pet owners to have a variety of fresh and unprocessed pet food to buy at an affordable price.
- Sector
- Consumer Products and Services (B2C)
- HQ
- Cleckheaton, United Kingdom
- Founded
- 2012
- Employees
- 113
- Website
- purepetfood.com/
- Ownership
- Privately Held (backing)
Pure (Consumer Non-Durables) doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Pure (Consumer Non-Durables) shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Pure (Consumer Non-Durables) in its N-PORT filings yet. We sweep new filings monthly.