Key facts
- Rule’s last known valuation is $3.8M (Aug 2025).
- It has raised $1.3M; the latest was Seed Round ($1.1M) in Aug 2025.
- Notable investors include Bethnal Green Ventures, London Venture Partners.
- Status: Privately Held (backing).
- ·The complete investor list — 2 names
- ·Watchlist + deal alerts for Rule
- ·The full record, as it builds
Funding rounds
No funding rounds for Rule are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Rule
Developer of a money-saving application designed to curb impulse spending and keep users accountable. The company's features include setting challenges dynamically generated for personal situations, linking bank accounts to receive notifications before going over budget, and implementing shopping cooldowns to discourage immediate purchases, helping users struggling with ADHD-related financial management challenges.
- Sector
- Information Technology
- HQ
- London, United Kingdom
- Founded
- 2023
- Employees
- 6
- Website
- rulemoney.co.uk/
- Ownership
- Privately Held (backing)
Rule doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Rule shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Rule in its N-PORT filings yet. We sweep new filings monthly.