Key facts
- It has raised $16.5M across 4 recorded rounds; the latest was Seed Round ($2.0M) in Jan 2026.
- Notable investors include Elevate Ventures, Hageman Group, Allos Ventures, Cerity Partners Ventures, Cooperative Ventures — 7 tracked in total.
- Traction has filed 6 Form Ds with the SEC since 2022, most recently Mar 2025 ($11.0M sold to 10 investors).
- Status: Privately Held (backing).
- ·Post-money valuations for all 4 rounds
- ·The complete investor list — 7 names
- ·Watchlist + deal alerts for Traction
Funding rounds
4 roundsAbout Traction
Developer of farm management software designed to support farmers by integrating their financial accounting data with field operations. The company's software is a cloud-based farm application that can automate accounting transactions, monitor farm profitability, and create farm-specific financial reports, enabling farmers to make data-driven business decisions throughout the growing season and earn profits.
- Sector
- Information Technology
- HQ
- Auburn, IN, United States
- Founded
- 2020
- Employees
- 34
- Website
- tractionag.com/
- Ownership
- Privately Held (backing)
Traction doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Traction shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Traction in its N-PORT filings yet. We sweep new filings monthly.