Key facts
- Trax’s last known valuation is $3.0B.
- It has raised $1.0B.
- ·Watchlist + deal alerts for Trax
- ·The full record, as it builds
Funding rounds
No funding rounds for Trax are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Trax
Trax's mission is to assist brands and retailers by utilizing digital technologies to create exceptional shopping experiences. The Trax platform provides customers with continuous insight into in-store shelf conditions, empowering them to prioritize customer satisfaction. By leveraging Trax's data and insights, customers achieve detailed visibility into store dynamics at the SKU level. This allows for improved retail strategy planning, execution, and enhanced customer engagement. Informed decisions and actions supported by data lead to lowered costs and increased revenue growth. Trax aims to enhance the shopping experience by offering a more efficient way to navigate the ever-evolving retail landscape.
- Founded
- 2018
- Employees
- 846
- Website
- traxretail.com
Trax doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Trax shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Trax in its N-PORT filings yet. We sweep new filings monthly.