Key facts
- Notable investors include Wavemaker Pacific Growth (Singapore), Montage Capital, Hybridge Capital Management, Jonathan Hung, Vitamin Capital — 19 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 19 names
- ·Watchlist + deal alerts for TrueChoice
- ·The full record, as it builds
Funding rounds
No funding rounds for TrueChoice are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About TrueChoice
Developer of a preference analytics measurement platform designed to deliver quantifiable and actionable insight for informed decision-making. The company's platform is based on patented econometric technologies that help quantify the preference structures of individual customers and employees in real-time, enabling businesses to improve customer experience and boost sales lead generation.
- Sector
- Information Technology
- HQ
- New York, NY, United States
- Founded
- 2006
- Employees
- 19
- Website
- truechoice.io/
- Ownership
- Privately Held (backing)
TrueChoice doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in TrueChoice shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on TrueChoice in its N-PORT filings yet. We sweep new filings monthly.