Key facts
- UPWARD’s last known valuation is $30.8M (Mar 2020).
- It has raised $45.1M across 1 recorded rounds; the latest was Later Stage VC ($10.4M) in Jul 2025.
- Notable investors include Google for Startups, Mitsubishi UFJ Capital, Salesforce Ventures, SMBC Venture Capital, Draper Associates — 16 tracked in total.
- Status: Privately Held (backing).
- ·Post-money valuations for all 1 rounds
- ·The complete investor list — 16 names
- ·Watchlist + deal alerts for UPWARD
Funding rounds
1 roundsAbout UPWARD
Developer of a mobile application designed to streamline sales floors by utilizing customer data. The company's application provides services from the development department to marketing and sales, accumulates all customer contact data of salespeople, and turns it into corporate assets by linking customer information and location information, enabling firms to upscale the sales growth of their organization.
- Industry
- Business/Productivity Software
- Sector
- Information Technology
- HQ
- Tokyo, Japan
- Founded
- 2002
- Employees
- 91
- Website
- corp.upward.jp/
- Ownership
- Privately Held (backing)
UPWARD doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in UPWARD shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on UPWARD in its N-PORT filings yet. We sweep new filings monthly.