Key facts
- Vanilla’s last known valuation is $180.0M.
- It has raised $84.3M; the latest was Later Stage VC ($35.0M) in Aug 2024.
- Notable investors include Alumni Ventures, Insight Partners (New York), Venrock, Allianz Life Insurance Company of North America, Michael Jordan — 14 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 14 names
- ·Watchlist + deal alerts for Vanilla
- ·The full record, as it builds
Funding rounds
No funding rounds for Vanilla are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Vanilla
Developer of estate planning software designed to help advisors deepen client relationships. The company's platform aims to reduce the inefficiency in document preparation, increase an advisor's and a client's understanding of their estate, and demystify the challenges of dealing with estates post-death, enabling real estate advisors to identify opportunities to add value for clients that would be subject to the estate tax.
- Sector
- Information Technology
- HQ
- Salt Lake City, UT, United States
- Founded
- 2019
- Employees
- 186
- Website
- justvanilla.com/
- Ownership
- Privately Held (backing)
Vanilla doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Vanilla shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Vanilla in its N-PORT filings yet. We sweep new filings monthly.