Key facts
- When’s last known valuation is $16.0M (Apr 2025).
- It has raised $16.5M; the latest was Later Stage VC ($10.2M) in Dec 2025.
- Notable investors include Alumni Ventures, Service Provider Capital, B Capital Group, Joyance Partners, TTV Capital — 14 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 14 names
- ·Watchlist + deal alerts for When
- ·The full record, as it builds
Funding rounds
No funding rounds for When are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About When
Developer of offboarding and health insurance navigation systems designed for employers and employees. The company's artificial intelligence platform provides a streamlined offboarding process, personalized health insurance recommendations, and financial assistance for premiums, enabling businesses to reduce healthcare costs and improve the employee experience during a traditionally stressful transition.
- Sector
- Financial Services
- HQ
- Highwood, IL, United States
- Founded
- 2020
- Employees
- 28
- Website
- forwhen.com/
- Ownership
- Privately Held (backing)
When doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in When shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on When in its N-PORT filings yet. We sweep new filings monthly.