Key facts
- White Label Loyalty’s last known valuation is $4.9M (Aug 2019).
- It has raised $15.8M; the latest was Later Stage VC ($15.0M) in May 2025.
- Notable investors include OTP LAB, Spectral Capital.
- Status: Privately Held (backing).
Investors
2- ·The complete investor list — 2 names
- ·Watchlist + deal alerts for White Label Loyalty
- ·The full record, as it builds
Funding rounds
No funding rounds for White Label Loyalty are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About White Label Loyalty
Operator of a marketing platform intended to help businesses acquire, understand, engage, and retain customers. The company's platform offers customer engagement and loyalty with its event-based system and operates on an API-first and modular basis that serves both as an end-to-end loyalty service and a loyalty engine within the wider marketing stack, enabling businesses to collect first-party customer data, turn it into insights, and run data-driven campaigns as a result.
- Sector
- Information Technology
- HQ
- Leeds, United Kingdom
- Founded
- 2015
- Employees
- 28
- Website
- whitelabel-loyalty.com/
- Ownership
- Privately Held (backing)
White Label Loyalty doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in White Label Loyalty shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on White Label Loyalty in its N-PORT filings yet. We sweep new filings monthly.