Private Market View

Upfront Ventures

Venture capital · Santa Monica, CA

AUM
Portfolio companies
52
Recorded deals
Last investment

Key facts

  • Upfront Ventures is a venture capital firm based in Santa Monica, CA with 52 tracked portfolio companies.
  • Notable positions include Writer, Route, Rula, Apex, FabFitFun.
  • The team roster lists 3 people.

Registered with the SEC

Form ADV · 2026-03 · CRD 175144
Regulatory AUM
Private fund assets
$2.7B
Private funds
25 · 25 venture
Staff
22
Registered office
LOS ANGELES, CA
SEC status
Approved

Reports custody of client assets.

Source: SEC Investment Adviser Public Disclosure, Form ADV (registered as UPFRONT VENTURES MANAGEMENT, LLC).

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  • ·The book's top 25 — of 52 recorded positions
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Portfolio, priced

52 companies · by our current valuations
CompanyValuationRole
Writer$1.9B
Route$1.4B
Rula$1.3B
Apex$1.0B
FabFitFun$930.0M
Laurel$510.0M
Nanit$458.0M
Zeitview$443.9M
Jiko$394.0M
Cordial$307.8M
Certify$283.0M
Bland AI$275.0M
BrightAI$265.0M
Rally (New York)$167.0M
CX2$160.0M
+ 37 more companies · a free account shows the top of the book
Team
3 people on record — 3 with verified contacts

Partners, principals, and the people who answer a pitch. Pro members reveal contacts with credits.

See the team →

Frequently asked

What companies does Upfront Ventures invest in?
Upfront Ventures has 52 recorded portfolio companies, including Writer, Route, Rula, Apex.