Key facts
- Upfront Ventures is a venture capital firm based in Santa Monica, CA with 52 tracked portfolio companies.
- Notable positions include Writer, Route, Rula, Apex, FabFitFun.
- The team roster lists 3 people.
Registered with the SEC
Form ADV · 2026-03 · CRD 175144- Regulatory AUM
- —
- Private fund assets
- $2.7B
- Private funds
- 25 · 25 venture
- Staff
- 22
- Registered office
- LOS ANGELES, CA
- SEC status
- Approved
Reports custody of client assets.
Source: SEC Investment Adviser Public Disclosure, Form ADV (registered as UPFRONT VENTURES MANAGEMENT, LLC).
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- ·The book's top 25 — of 52 recorded positions
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Portfolio, priced
52 companies · by our current valuations| Company | Industry | Valuation | First invested | Role |
|---|---|---|---|---|
| Writer | Business/Productivity Software | $1.9B | — | |
| Route | Logistics | $1.4B | — | |
| Rula | — | $1.3B | — | |
| Apex | — | $1.0B | — | |
| FabFitFun | — | $930.0M | — | |
| Laurel | — | $510.0M | — | |
| Nanit | — | $458.0M | — | |
| Zeitview | — | $443.9M | — | |
| Jiko | — | $394.0M | — | |
| Cordial | — | $307.8M | — | |
| Certify | — | $283.0M | — | |
| Bland AI | — | $275.0M | — | |
| BrightAI | — | $265.0M | — | |
| Rally (New York) | — | $167.0M | — | |
| CX2 | — | $160.0M | — | |
| + 37 more companies · a free account shows the top of the book | ||||
Team
3 people on record — 3 with verified contacts
Partners, principals, and the people who answer a pitch. Pro members reveal contacts with credits.
Frequently asked
- What companies does Upfront Ventures invest in?
- Upfront Ventures has 52 recorded portfolio companies, including Writer, Route, Rula, Apex.