Key facts
- Goodfit’s last known valuation is $44.6M (Jul 2025).
- It has raised $13.0M; the latest was Later Stage VC ($13.0M) in Jul 2025.
- Notable investors include Salica Investments, Inovia Capital, Notion Capital, Robin Capital, Andrena Ventures — 6 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 6 names
- ·Watchlist + deal alerts for Goodfit
- ·The full record, as it builds
Funding rounds
No funding rounds for Goodfit are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Goodfit
Developer of a configurable go-to-market data platform designed to help companies identify, prioritize, and engage high-fit accounts with precision and scale. The company offers a customizable data orchestration engine that maps target markets, enriches account insight, and automates outreach across sales and marketing channels, enabling customers to accelerate pipeline generation, improve conversion rates, and execute strategies with greater clarity, efficiency, and impact.
- Sector
- Information Technology
- HQ
- London, United Kingdom
- Founded
- 2020
- Employees
- 19
- Website
- goodfit.io/
- Ownership
- Privately Held (backing)
Goodfit doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Goodfit shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Goodfit in its N-PORT filings yet. We sweep new filings monthly.