Private Market View

Gusto

Business/Productivity Software · San Francisco, CA · Founded 2011 · Privately Held (backing)

PA Mark · $/share
$20
Sep 2026
Implied valuation
$6.3B
Total raised
$929.8M
Last round
Debt - General
Nov 2025

Key facts

as of Sep 2026
  • Gusto is valued at approximately $6.3B (~$20/share) as of Sep 2026, per Private Market View’s composite mark.
  • It has raised $929.8M across 14 recorded rounds; the latest was Later Stage VC in Oct 2025.
  • Notable investors include Y Combinator, General Catalyst, Salesforce Ventures, Fidelity Management & Research Company, GV — 170 tracked in total.
  • Private Market View tracks 7 recorded secondary trades in Gusto shares.
  • 1 investment vehicle was formed to buy Gusto shares in the last 12 months, reporting $10.0M sold to 1 investors, per SEC Form D filings.
  • Gusto has filed 3 Form Ds with the SEC, most recently Aug 2021 ($114.3M sold to 27 investors).
  • Status: Privately Held (backing).
PA Mark — composite indicative price
LOW confidence
~$20per share
implies $6.3B valuation · as of Sep 2026 · the exact daily mark is a member feature
Composed from 5 inputs:3rd-party trades 100%
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  • ·Post-money valuations for all 14 rounds
  • ·The complete investor list — 170 names
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Recorded secondary trades

7 on record · Feb 2026 – Jun 2026

7 trades between Feb 2026 and Jun 2026. Exact dates, prices and structures are available to Pro members.

Feb 2026peak 3 prints / monthJun 2026
Counts and months are public. The prints are the product.Unlock 7 trade prints

Institutional fund marks

No fund marks yet

No SEC-registered fund has reported a fair-value mark on Gusto in its N-PORT filings yet. We sweep new filings monthly.

Pro members can request priority coverage with a 48-hour turnaround.

Funding rounds

14 rounds
Nov 2025Debt - General$178.5M▮
Oct 2025Later Stage VC—▮
Feb 2025Later Stage VC—▮
Oct 2024Secondary Transaction - Private—▮
May 2022Series E$230.0M▮
Full funding history →

Secondary demand: investment vehicles

from SEC Form D filings

In the last 12 months, 1 investment vehicle were formed to buy Gusto shares, reporting $10.0M sold to 1 investors. Most recent filing Feb 2026. Vehicles like these are how secondary buyers pool demand for a name; a rising count is a demand signal.

The vehicle list — each sponsor, filing date, amount sold and investor count — is a Pro table. Unlock the 1 vehicle →
Companies with the most vehicle activity →

Leadership

About Gusto

Developer of a cloud-based payroll and human resource management platform designed to provide employee benefits. The company's platform offers features including payroll, benefits, and team management, time tracking, as well as health, dental, and vision insurance tracking, enabling small businesses to take care of their team's requirements.

Industry
Business/Productivity Software
Sector
Information Technology
HQ
San Francisco, CA, United States
Founded
2011
Employees
3,623
Website
gusto.com/
Ownership
Privately Held (backing)