PrivateMarketView

Juul Labs

Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)

PMV mark · valuation
$38.0B
Oct 2026
Priced at
its later-stage round
Dec 2018
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024

Key facts

as of Oct 2026
  • Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking.
  • Juul Labs is valued at approximately $38.0B as of Oct 2026, per Private Market View’s mark.
  • It has raised $17.7B across 10 recorded rounds; the latest was Later Stage VC ($2.0B) in Nov 2024.
  • Notable investors include D1 Capital Partners, Tiger Global Management, Coatue Management, Sand Hill Angels, Fidelity — 27 tracked in total.
  • 4 institutional filers report fund marks on Juul Labs across 116 filings.
  • Juul Labs has filed 5 Form Ds with the SEC since 2017, most recently Feb 2020 ($721.6M sold to 20 investors).
  • Status: Privately Held (backing).
Private Market View mark
LOW confidence
$38.0B

Raised again 2024-11 (Later Stage VC), terms undisclosed; fund marks imply 1/158 of the round — treated as a units change, held — shown at its later-stage round, Dec 2018 ($38.0B post-money).

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Institutional fund marks

4 filers · latest Jul 2026

4 SEC-registered funds reported 116 fair-value marks on Juul Labs between Apr 2025 and Jul 2026. Filer-level marks and implied $/share are available to Pro members.

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Every name the funds mark, next to where it trades →

Funding rounds

10 rounds
Nov 2024Later Stage VC$2.0B▮
Nov 2023Later Stage VC—▮
Nov 2022Later Stage VC—▮
Feb 2020Later Stage VC$721.6M▮
Jan 2020Secondary Transaction - Private—▮
Full funding history →

Leadership

About Juul Labs

Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. The company's products include vapes and a variety of free-base nicotine flavors made up of natural oil and extracts, enabling smokers to enjoy smoking while bypassing the harmful effects of tobacco.

Industry
Other Consumer Non-Durables
Sector
Consumer Products and Services (B2C)
HQ
San Francisco, CA, United States
Founded
2007
Employees
1,183
Ownership
Privately Held (backing)