Private Market View

Juul Labs

Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)

PA Mark · $/share
$2
Sep 2026
Implied valuation
$258.6M
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024

Key facts

as of Sep 2026
  • Juul Labs is valued at approximately $258.6M (~$2/share) as of Sep 2026, per Private Market View’s composite mark.
  • It has raised $17.7B across 10 recorded rounds; the latest was Later Stage VC ($2.0B) in Nov 2024.
  • Notable investors include D1 Capital Partners, Tiger Global Management, Coatue Management, Sand Hill Angels, Fidelity — 27 tracked in total.
  • 4 institutional filers report fund marks on Juul Labs across 105 filings.
  • Juul Labs has filed 5 Form Ds with the SEC since 2017, most recently Feb 2020 ($721.6M sold to 20 investors).
  • Status: Privately Held (backing).
PA Mark — composite indicative price
LOW confidence
~$2per share
implies $258.6M valuation · as of Sep 2026 · the exact daily mark is a member feature
Composed from 3 inputs:N-PORT marks 100%
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Recorded secondary trades

No prints on record

No secondary trades in Juul Labs shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.

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Institutional fund marks

4 filers · latest Jun 2026

4 SEC-registered funds reported 105 fair-value marks on Juul Labs between Apr 2025 and Jun 2026. Filer-level marks and implied $/share are available to Pro members.

Unlock 105 fund marks

Funding rounds

10 rounds
Nov 2024Later Stage VC$2.0B▮
Nov 2023Later Stage VC—▮
Nov 2022Later Stage VC—▮
Feb 2020Later Stage VC$721.6M▮
Jan 2020Secondary Transaction - Private—▮
Full funding history →

Leadership

Live secondary market
offer $2.251 active listings

Indicative levels observed on the secondary market. Private Market View is a data platform — it does not execute transactions or take buy or sell interest.

About Juul Labs

Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. The company's products include vapes and a variety of free-base nicotine flavors made up of natural oil and extracts, enabling smokers to enjoy smoking while bypassing the harmful effects of tobacco.

Industry
Other Consumer Non-Durables
Sector
Consumer Products and Services (B2C)
HQ
San Francisco, CA, United States
Founded
2007
Employees
1,183
Ownership
Privately Held (backing)