Private Market View

Juul Labs

Other Consumer Non-Durables · San Francisco, CA · Founded 2007 · Privately Held (backing)

PA Mark · $/share
$2
Sep 2026
Implied valuation
$258.6M
Total raised
$17.7B
Last round
Later Stage VC
Nov 2024
What is Juul Labs worth?
$258.6Mimplied by the PA Mark · Sep 2026

Juul Labs last raised $2.0B in its Later Stage VC (Nov 2024).

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Valuation timeline

3 marks · Jul 2018 – Sep 2026
Series C1 roundsPA Mark
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Funding history

10 rounds
DateRoundRaisedPost-money
Nov 2024Later Stage VC$2.0B
Nov 2023Later Stage VC
Nov 2022Later Stage VC
Feb 2020Later Stage VC$721.6M
Jan 2020Secondary Transaction - Private
Dec 2019Debt - General$13.2M
+ 4 earlier rounds · a free account shows the full history

How Juul Labs's valuation is determined

Private company valuations aren’t quoted on an exchange — they’re established in moments: a priced funding round sets a post-money valuation, secondary trades print at a price per share, and SEC-registered funds holding the stock report fair-value marks in their N-PORT filings.

For Juul Labs, we compose those signals into the PA Mark — a weighted composite of 3 recent pricing inputs, decayed by age and reset on new rounds. The implied valuation multiplies the mark by shares outstanding. Full methodology →

Frequently asked

What is Juul Labs worth?
Juul Labs's implied valuation is $258.6M, based on the PA Mark composite price of about $2 per share as of Sep 2026.
How much has Juul Labs raised?
Juul Labs has raised $17.7B in total funding across 10 recorded rounds.
When did Juul Labs last raise?
Juul Labs last raised in Nov 2024 (Later Stage VC), raising $2.0B.
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