Key facts
- ProRata’s last known valuation is $210.0M (Aug 2025).
- It has raised $70.9M; the latest was Early Stage VC ($40.0M) in Aug 2025.
- Notable investors include Alumni Ventures, SBI Investment, MVP Ventures, Firestreak Ventures, Mayfield Fund — 21 tracked in total.
- 1 investment vehicle was formed to buy ProRata shares in the last 12 months, reporting $765K sold to 31 investors, per SEC Form D filings.
- Status: Privately Held (backing).
Leadership
- Erik HoracekChief Financial Officer
- Ian FerreiraExecutive Officer & Vice President
- Marcia GoodsteinChief Operating Officer
- Michele TobinChief Revenue Officer
- ·The complete investor list — 21 names
- ·Watchlist + deal alerts for ProRata
- ·The full record, as it builds
Funding rounds
No funding rounds for ProRata are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Secondary demand: investment vehicles
from SEC Form D filingsIn the last 12 months, 1 investment vehicle were formed to buy ProRata shares, reporting $765K sold to 31 investors. Most recent filing Oct 2025. Vehicles like these are how secondary buyers pool demand for a name; a rising count is a demand signal.
About ProRata
Developer of an AI-powered search, advertising, and attribution platform designed to give content creators credit and compensation when their work is used. The company offers licensed content indexing, embedded AI summaries, prompt-driven ad placement, and usage tracking to receive full attribution and share of the income that their material generates whenever the work is used by AI, enabling publishers and creators to share in revenue fairly, protect their work, and foster a more ethical generative AI ecosystem.
- Sector
- Information Technology
- HQ
- Pasadena, CA, United States
- Founded
- 2024
- Employees
- 75
- Website
- prorata.ai/
- Ownership
- Privately Held (backing)
ProRata doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in ProRata shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on ProRata in its N-PORT filings yet. We sweep new filings monthly.