Key facts
- Pura (Electronics (B2C))’s last known valuation is $612.1M (May 2023).
- It has raised $26.5M; the latest was PE Growth/Expansion in Apr 2025.
- Notable investors include Service Provider Capital, Kickstart (US), Interplay Ventures, Spacestation (UK), EPIC Ventures — 16 tracked in total.
- Status: Privately Held (backing).
- ·The complete investor list — 16 names
- ·Watchlist + deal alerts for Pura (Electronics (B2C))
- ·The full record, as it builds
Funding rounds
No funding rounds for Pura (Electronics (B2C)) are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Pura (Electronics (B2C))
Manufacturer of smart fragrance dispensers intended to keep homes fresh and rejuvenated. The company's smart dispensers are application-enabled devices that control scent intensity as per requirement and also let users control the color and brightness of the device using their phones, enabling homeowners to maintain a constant freshness in their homes from any place without having to move to the device physically.
- Sector
- Consumer Products and Services (B2C)
- HQ
- Pleasant Grove, UT, United States
- Founded
- 2014
- Employees
- 267
- Website
- pura.com/
- Ownership
- Privately Held (backing)
Pura (Electronics (B2C)) doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Pura (Electronics (B2C)) shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Pura (Electronics (B2C)) in its N-PORT filings yet. We sweep new filings monthly.