Key facts
- Serve First’s last known valuation is $35.7M (Apr 2026).
- It has raised $13.0M; the latest was Later Stage VC ($6.7M) in Apr 2026.
- Notable investors include Techstars, Tiny Supercomputer Investment Company, Mercia Ventures, Mercia Asset Management, Pembroke Venture Capital Trust.
- Status: Privately Held (backing).
- ·The complete investor list — 5 names
- ·Watchlist + deal alerts for Serve First
- ·The full record, as it builds
Funding rounds
No funding rounds for Serve First are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
About Serve First
Developer of a customer satisfaction measurement and feedback survey tool designed to accelerate insights for deskless teams. The company offers customer sentiment analytics, traditional survey techniques, a staff engagement platform, turns data into artificial intelligence-generated insights, and automated workflows, enabling clients to identify priorities, improve customer retention, increase advocacy, and revenues.
- Sector
- Information Technology
- HQ
- Milton Keynes, United Kingdom
- Founded
- 2019
- Employees
- 25
- Website
- servefirst.co.uk/
- Ownership
- Privately Held (backing)
Serve First doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in Serve First shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on Serve First in its N-PORT filings yet. We sweep new filings monthly.