Key facts
- soona’s last known valuation is $187.6M (Jul 2023).
- It has raised $60.1M across 5 recorded rounds; the latest was Seed Round ($3.1M) in Nov 2024.
- Notable investors include Techstars, Bain Capital Ventures, Union Square Ventures, Hatcher+, 2048 Ventures — 22 tracked in total.
- soona has filed 7 Form Ds with the SEC since 2019, most recently Dec 2024 ($3.1M sold to 13 investors).
- Status: Privately Held (backing).
Leadership
- Callum BethuneChief Technology Officer
- Elizabeth GiorgiChief Executive Officer & Founder
- ·Post-money valuations for all 5 rounds
- ·The complete investor list — 22 names
- ·Watchlist + deal alerts for soona
Funding rounds
5 roundsAbout soona
Operator of a digital content studio intended to offer photo and video shoots of a brand, people and products. The company's offerings include a variety of photo and video solutions like vlogs, brand shots, team photos, and green screens, among others, enabling users to create affordable and good quality content that helps promote their brand.
- Sector
- Business Products and Services (B2B)
- HQ
- Denver, CO, United States
- Founded
- 2018
- Employees
- 157
- Website
- soona.co/
- Ownership
- Privately Held (backing)
soona doesn't have a composite mark yet — a PA Mark is published once enough pricing inputs exist (trade prints, fund marks, round prices). The rest of the record below builds toward it.
Recorded secondary trades
No secondary trades in soona shares have been recorded yet. When a print lands — third-party, direct report, or platform — it appears here with structure, source, and price.
Institutional fund marks
No SEC-registered fund has reported a fair-value mark on soona in its N-PORT filings yet. We sweep new filings monthly.