Private Market View

PRINCETON EQUITY GROUP

PE / buyout · PRINCETON, NJ

AUM
Portfolio companies
1
Recorded deals
Last investment

Key facts

  • PRINCETON EQUITY GROUP is a private equity firm based in PRINCETON, NJ with 1 tracked portfolio company.
  • Notable positions include KidStrong.
  • PRINCETON EQUITY GROUP has 5 funds on record, raising $106 across the 1 that report a size.

Registered with the SEC

Form ADV · 2026-03 · CRD 310405
Regulatory AUM
Private fund assets
$1.2B
Private funds
8 · 8 private equity
Staff
25
Registered office
PRINCETON, NJ
SEC status
Approved

Source: SEC Investment Adviser Public Disclosure, Form ADV (registered as PRINCETON EQUITY ADVISORS, LP).

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Portfolio, priced

1 companies · by our current valuations
CompanyValuationRole
KidStrong$90.0M

Funds

5 recorded
  • Barrys PEP Co-Invest Fund2025$106
  • PRINCETON EQUITY PARTNERS II-A, LP2023
  • PRINCETON EQUITY PARTNERS II, LP2023
  • PRINCETON EQUITY PARTNERS I-A, LP2020
  • PRINCETON EQUITY PARTNERS I, LP2020

$106 raised across the 1 fund that report a size

Frequently asked

What companies does PRINCETON EQUITY GROUP invest in?
PRINCETON EQUITY GROUP has 1 recorded portfolio companies, including KidStrong.