Private Market View

Sarona Asset Management

Fund of funds · Kitchener, Ontario

AUM
$363
Portfolio companies
2
Recorded deals
Last investment

Key facts

  • Sarona Asset Management is a fund of funds based in Kitchener, Ontario with 2 tracked portfolio companies.
  • Notable positions include Crediclub, Xpressbees.
  • The team roster lists 14 people.

About Sarona Asset Management

Sarona Asset Management is a fund of funds based in Kitchener, Ontario. Established in 1953, the firm has singular expertise in investing in private companies in emerging markets. The firm's team is focused on lower mid-market companies that serve the rising middle class, investing both directly and through local funds and intermediaries. The firm is committed to achieving strong financial returns for its investors. This commitment is embodied in each of their investment strategies equity and private debt. The firm believes that applying social and environmental values to each investment decision builds a better world for current and future generations. The assets are managed by the board of directors.

Registered with the SEC

Form ADV · 2026-01 · CRD 160963
Regulatory AUM
Private fund assets
$212.2M
Private funds
3 · 3 private equity
Staff
27
Registered office
KITCHENER
SEC status
Approved

Source: SEC Investment Adviser Public Disclosure, Form ADV (registered as SARONA ASSET MANAGEMENT INC.).

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Portfolio

2 companies · priced for members
CompanyValuationRole
Crediclub
Xpressbees
All 2 companies — valuations, dates and lead flags are a member feature
$99/mo — unlock the whole book
Team
14 people on record — 14 with verified contacts

Partners, principals, and the people who answer a pitch. Pro members reveal contacts with credits.

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Frequently asked

What companies does Sarona Asset Management invest in?
Sarona Asset Management has 2 recorded portfolio companies, including Crediclub, Xpressbees.
What is Sarona Asset Management's AUM?
Sarona Asset Management manages approximately $363 in assets.