Key facts
- TSG Consumer is a private equity firm based in Larkspur, California with 4 tracked portfolio companies.
- Notable positions include DUDE Wipes, Crumbl, Pura Vida Miami, Verse Gaming.
- The team roster lists 54 people.
- TSG Consumer reports $10.2B in regulatory assets under management across 18 private funds, per its SEC Form ADV (2026-04).
About TSG Consumer
Founded in 1987, TSG Consumer is a private equity firm based in Larkspur, California. The firm seeks to invest in consumer-focused companies operating in the automotive, beauty, personal care, consumer services, consumer technology, health & wellness, food & beverage, e-commerce, financial technology, household, pet, and mobile gaming sectors. This firm is a Registered Investment Adviser (RIA).
Registered with the SEC
Form ADV · 2026-04 · CRD 160826- Regulatory AUM
- $10.2B
- Private fund assets
- $14.3B
- Private funds
- 18 · 18 private equity
- Staff
- 73
- Registered office
- LARKSPUR, CA
- SEC status
- Approved
Reports custody of client assets.
Source: SEC Investment Adviser Public Disclosure, Form ADV (registered as TSG CONSUMER PARTNERS LP).
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Portfolio, priced
4 companies · by our current valuations| Company | Industry | Valuation | First invested | Role |
|---|---|---|---|---|
| DUDE Wipes | — | $1.4M | — | |
| Crumbl | — | — | — | |
| Pura Vida Miami | — | — | — | |
| Verse Gaming | — | — | — |
Team
54 people on record — 54 with verified contacts
Partners, principals, and the people who answer a pitch. Pro members reveal contacts with credits.
Frequently asked
- What companies does TSG Consumer invest in?
- TSG Consumer has 4 recorded portfolio companies, including DUDE Wipes, Crumbl, Pura Vida Miami, Verse Gaming.
- What is TSG Consumer's AUM?
- TSG Consumer manages approximately $10.2B in assets.